Quick! You have 5 seconds to keep a new visitor on your website. AH’s web team is here to help make sure your visitors not only stay longer, but also turn into engaged members.
Your organization’s online presence is extremely important. At AH, we take your website from concept to completion with proofs and check-ins provided along the way. Our web design process consists of three stages: discovery, design, and development. By completing each phase, in order, we can produce outstanding websites for our client partners.
When deciding the basics for any website, we begin by determining your expectations and objectives for the site…
- Are you trying to increase your membership?
- Promote and sell products or services?
- Increase participation in your certification program?
- Create an engaged, online community?
We will work with you to determine what features are needed to accomplish your objectives.
Once objectives are complete, the next step is to place all the elements of the website into a wireframe document, which allows us to design a functional and attractive layout. In addition, it provides you with an illustration of our plans for your website including: page layout, site architecture, navigation and menus.
After the wireframes are approved the artistic design of the website begins. If you have an existing brand we can incorporate that into the designs. Criteria that influence our design process include your organization’s mission, vision, core values, messaging, target demographic and more. If you need help with messaging and branding, AH encourages you to work with our Red Chair Communications team to create a strong voice.
When the web design is approved, technical integration begins. A website consists of two basic components: The front-end and the back-end. The front-end is what users see, essentially everything that’s illustrated in the design phase. The other half is the back-end or Content Management System (CMS). The Content Management System handles all the “behind the scenes” interactive features and functions of the website.
Our web development team is well versed in every programming language and application. Depending on your goals and expectations we’ll help you select and leverage the appropriate technology for your website.
In addition, AH helps to create and aggregate content to your website, as it is so important to have fresh content to keep bringing people back to your site. Click here to learn more about our content development services.