A CONTENT STRATEGY FOCUSES ON THE PLANNING, CREATION, DELIVERY, AND GOVERNANCE OF CONTENT.
It ensures that you have useful content that is well structured and easily found on your site which is vital to improving the user experience of a website. To create a content strategy, you need to first define your goals and what you hope to achieve with your content. From there, research is performed to find out who your audience is, what they’re reading and how they will find your content once it’s published. The strategy should also include ways to measure the impact of your content and what is resonating best with your readers.
AH can develop a content strategy that will guide an organization from goal creation to publishing content. An organization can expect to have a clear path for their content efforts and an easy way to measure the impact of the content that is being produced.