EMAIL AUTOMATION CAN BE A POWERFUL TOOL FOR GROWING YOUR MEMBERSHIP AND KEEPING MEMBERS ENGAGED.
It is a practice that allows a user to receive personalized, relevant, and timely information from your organization based on the actions they’ve taken on your site or through previous email marketing.
How does it work?
First, you need to understand the difference between traditional email and automated email:
If a user opens a marketing email from your organization and clicks on a link to download a resource, you want to keep that user engaged after that initial action. In order to do that automatically, your email automation software can send a pre populated email that will personalize information for that person, enticing them to take further action (download another resource, sign up for a webinar, request information, become a member, etc.) You can even keep it going and send another automated email, based on the action from the first one. Your software will track every move that user makes, alerting you to certain actions taken, so you can follow up, if and when necessary, with a call.
Automation keeps your users engaged with your organization and generates 119% higher click rates than regular marketing emails as well as 18x more revenue!*
AH can work with your organization to create and implement an email automation strategy that includes relevant and timely information your members and prospect members are looking for.